Mega e-tailers, like Amazon and Walmart, may monopolize online commerce, but it’s the small businesses across the country that keep the economy going. In fact, according to the Small Business Administration (SBA), the 28 million small businesses in America account for 54 percent of all sales in the country. Small businesses create jobs, build a demand for locally made products and keep communities thriving.
Your local small businesses are part of your community’s landscape. That’s where you rub shoulders with your neighbors, where you catch the latest town news and where you’re always greeted with a warm smile. At a local small business, you’ll be guaranteed superior service and the gratification that comes from knowing you’re supporting the economy in your own community.
Here are our top 8 reasons to shop local:
1. Help create jobs in your community
The money you spend at local retailers goes back into your community. When you support these small businesses, you enable them to grow and hire more workers, thus creating more jobs and helping the local economy thrive.
2. Keep your tax dollars in the community
Why pay to support public services in a town across the country? Let your tax dollars serve your own community by shopping local small businesses.
When you spend your money at local retailers, approximately $68 of every $100 spent will be reinvested in your community. That money will go toward better schools, libraries and parks—in your own neighborhood.
3. Support the American Dream
Keep the spirit of America alive by supporting the American Dream: Anyone can start a business and work to keep it thriving. When you shop local, you’re showing support for the entrepreneurs in your community, those folks who were brave enough to strike out on their own.
4. Small businesses give back to the community
According to Community Business Finance, 92% of small business owners personally donate to charities and nonprofit organizations. Whether it’s a contracting company that sponsors a Little League team or a café that hosts an open mike night to raise money for the local soup kitchen, small businesses play a large part in supporting community causes and charities.
When you shop local, you’re enabling small businesses to continue supporting community charities.
5. Celebrate your community
This Small Business Saturday, celebrate your community. Spend a delightful afternoon browsing the local shops and talking with customers and small business owners. Ask about their family members, chat about the weather and revisit all your favorite local hotspots. You’ll reconnect with your community, support its businesses and rediscover what makes it thrive.
6. Find unique gifts
Skip the overrated, mass-produced items at huge chain stores this holiday season, and find gifts for everyone on your list at local stores. You’ll be rewarded with an array of truly unique and durable items that will make the perfect gifts for your family and friends.
7. Help keep your community interesting
Imagine your community with no small businesses, only franchise stores from major retailers and restaurants. How boring would that be? Sure, we need those mainstream retailers and everyone likes a fast food chain they know well, but it’s the small businesses that keep the community vibrant and colorful. They’re the ones running quirky marketing campaigns and hosting online contests that have the entire town buzzing.
You wouldn’t want any of the charming little stores that dot your town’s landscape to be forced to close due to a lack of business. These stores rely on your patronage! Shop local to help keep those mom-and-pop shops thriving.
8. Explore new retailers and restaurants
What better way to try out the latest haunts in town than by spending the day shopping local small businesses? Give that new pizza place a try, sample the lattes at the small coffee joint that just opened its doors, and browse through the merchandise at the quaint costume jewelry store you’ve been wanting to check out since its grand opening. It’s a fantastically fun way to kick off your holiday shopping!
On Small Business Saturday, and throughout the holiday season, give back to the community you love by shopping local. You’ll be glad you did.